Brand Manager, Marketing

Laval, Québec

JOB SUMMARY

The Brand Manager will be responsible for managing his/her brands in the Canadian market. Under the supervision of the Category Director, he/she will oversee their entire portfolio and work with sales teams across the provinces.

RESPONSIBILITIES

  • Develop and maintain supplier-client relationships in a "Best in Class" practice
  • Preparation of business plans for each product line - financial, strategic and tactical
  • Management of budget objectives and follow-ups - sales, margins and promotional investments
  • Management of products related to financial cycles to ensure profitability, increase volume and market shares
  • Regular and promotional price management for all customers across Canada
  • Establish promotional calendar and management of all marketing activities
  • Follow-up of objectives set for each major account across Canada - sales, referrals, distribution, promotions, marketing, promotional investments, etc.
  • Store visits - evaluation of merchandising, competition, prices, promotions, innovations, rotation, etc.
  • Accompany the major account managers for business reviews
  • Negotiate and follow-up with suppliers of promotional opportunities, purchase volumes, marketing expenses, etc.
  • Managing agencies for different marketing services when needed
  • Determine and adjust sales forecasts in support of the supply
  • Monitor the expiration dates of the products and the implementation of action plans if necessary
  • Ensure all communications with supplier-customers and national sales teams
  • All other related tasks

QUALIFICATIONS

  • University degree in Administration and/or Marketing
  • Minimum 2 years experience in product management (preferably food)
  • Excellent knowledge of French and English, both oral and written (asset)
  • In-depth knowledge of Microsoft Office (Word, Excel, Power Point)

PROFILE

  • A great ability to understand and oversee the details of managing his/her brands well
  • Be result-oriented
  • Able to react quickly and make decisions
  • A great sense of ownership and a sense of belonging
  • A creative and dynamic spirit
  • A sense of organization and analysis
  • A natural negotiator
  • A great team player

SKILLS

  • Leadership and demonstrated abilities for teamwork in a context of inter-functional responsibilities
  • Master statistical methods and several notions in management
  • Considerable availability and excellent organizational / interpersonal skills
  • Know how to work effectively in a variety of situations and with different individuals by constantly assessing priorities
  • Very good analytical and financial management skills
  • Great autonomy and sense of initiative
  • Perseverance
  • Excellent in problem solving
  • Ability to work on multiple projects simultaneously
  • Good listening skills

WORKING CONDITIONS

Full-time and permanent office work. The regular work week is 37.5 hours, from 8:30 to 17:00. Work that can be done under pressure during peak periods and may require flexibility on occasion.

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